End The Awkward is a campaign from Scope About Disability which is based in the UK. Their "About Us" is simple and to the point: "Scope exists to make this country a place where disabled people have the same opportunities as everyone else. Until then, we'll be here."
Overlooking the non-people-first language (is PFL only a thing in the US?) their mission and their campaigns tell it like it is with no appearance of sugar-coating. I like their straightforward way of getting the point across...and with a little humor thrown in...as with End The Awkward.
This campaign is for the non-disabled community. If you're uncomfortable around people with disabilities and find yourself in a situation or conversation that turns awkward because you don't know how or what to say, they give examples on what you can say or do. Awkward situations happen in life all the time, including about disability, here are five basic tips to get started.
They have some great TV ads as well; like this one.
The bottom line of their message is that people with disabilities are people too, treat them like you would anyone without a disability.
1 comment:
This is great, Michelle. Sometimes people feel awkward and then say or do nothing (which MIGHT be better, depending, of course), but connecting and caring is so important and joyful for all of us. XO!
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